Bachelor of Business Management (BBM)
The BBM program is affiliated to Bangalore University and approved by the Government of Karnataka
Duration of the Program:
Three years (six semesters)
Objectives:
The main objective of the BBM program is to prepare young students to take up challenging careers at the entry level in business and industry in the context of globalization and liberalization. The program is also designed to equip students with multiple skills such as analytical, decision making, technical, interpersonal and technological skills.
The Bachelor's program at Alliance School of Management is designed to develop a holistic personality in students, enabling them to succeed as professionals while at the same time finding fulfillment in their personal lives. The ultimate objective is to prepare young professionals to be responsible and responsive to the demands of society in an ever changing environment making this planet a better place to live in.
The program aims at:
- Enabling students to acquire contemporary management ideas and concepts
- Developing the ability of students to apply such concepts to practical situations
- Providing a comprehensive learning experience, designed to educate the students about global business practices
- Facilitating learning through complementary networks of students, faculty and industry professionals
Program Pedagogy:
Students differ in their individual learning styles, and each student possesses a unique combination of multiple intelligences. Our integrated teaching methodology nurtures a stimulating learning environment to encourage students to learn at higher levels. The delivery methodology is student-centered and includes active learning, inquiry, experiential learning, co-operative and participative learning activities. We focus on integration of knowledge, development of critical thinking, problem solving, and performance skills. Such a learning environment encourages the students to enjoy lessons, try out new things and to think creatively and independently. Our students thrive in a challenging academic atmosphere and enjoy the rich cultural life of the institute.
Key Features:
- Quality Education
- State-of-the-art infrastructure
- A strong base of core faculty
- Interaction with industry leaders, practitioners and professionals
- Scholarships available to meritorious students
- Additional courses offered to enhance managerial skills
- Mentoring system
- Industry visits
- Industry centered assignments in leading companies
- Internship
- Student committees - HR, Finance, Marketing and Public Relations
- Adequate Library facility
- Involvement of students in research work
- Separate accommodation facility available for boys and girls
- Extracurricular activities - sports and cultural
- Assistance to avail bank loan
Program Content:
Semester I
- 1.1 Language: Kannada/Sanskrit/Urdu/ Tamil/Telugu/Additional English/ Marathi/Hindi
- 1.2 English
- 1.3 Business Economics
- 1.4 Fundamentals of Accounting
- 1.5 Business Management
- 1.6 Business Mathematics
- 1.7 Business Environment
Semester II
- 2.1 Language: Kannada/Sanskrit/Urdu/ Tamil/Telugu/Additional English/ Marathi/Hindi
- 2.2 English
- 2.3 Business Statistics
- 2.4 Financial Accounting
- 2.5 Organisational Behaviour
- 2.6 Marketing Management
- 2.7 Environmental Studies
Semester III
- 3.1 Language: Kannada/Sanskrit/Urdu/ Tamil/Telugu/Additional English/ Marathi/Hindi
- 3.2 Business Communication
- 3.3 Human Resource Management
- 3.4 Corporate Accounting
- 3.5 Services Management
- 3.6 International Business
- 3.7 Computer Fundamentals
Semester IV
- 4.1 Language: Kannada/Sanskrit/Urdu/ Tamil/Telugu/Additional English/ Marathi/Hindi
- 4.2 Business Law
- 4.3 Cost Accounting
- 4.4 Financial Management
- 4.5 Production & Operations Management
- 4.6 Computer Application in Business
- 4.7 Indian Constitution
Semester V
- 5.1 Income Tax
- 5.2 Management Accounting
- 5.3 Law And Practices of Banking
- 5.4 Project Management
- 5.5 Business Research Methods
- 5.6 Elective Paper 1
- 5.7 Elective Paper 2
Semester VI
- 6.1 Management Information System
- 6.2 Strategic Management
- 6.3 Entrepreneurial Development
- 6.4 Elective Paper 3
- 6.5 Elective Paper 4
- 6.6 Project Report - Viva Voce
- 5.7 Elective Paper 2
| I. Marketing Management |
- Product and Sales Management
- Advertising and Media Management
- Consumer Behaviour
- Marketing of Industrial Goods
|
| II. Financial Management |
- Financial Markets and Services
- International Finance
- Cost and Financial Analysis
- Portfolio Management
|
| III. Human Resource Management |
- Human Resource Development
- Industrial Relations
- Labour Welfare and Social Security
- Labour Laws
|
Project Report
Students are expected to study a business problem from different dimensions and recommend solutions or alternative courses of action. The project report tests whether the students have developed the ability to apply concepts learned during the course to practical situations.
Note: The course titles and contents are subject to change based on University Directives.